|Finale| Singapore X #MANG2049

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I am definitely a proud receiver of this crazy but awesome module. Thank you for giving me your attention as I bring you through the progress I have made.

Take a look at this Flippingbook that shows the development of my online professional profile! (Click on the image below!)


In the image below, I have done a comparison of the difference in my online activities from the start to the end of the module.


Here are some key takeaways for my future online behaviour from the Topics discussed in the module.

Topic 1: Digital “Visitors” and “Residents”

With the progression of this module, I certainly feel that I am moving away from being more of a visitor to a resident instead! This module introduced plenty of tools like Twitter, WordPress and content producers like Powtoon that are available for me to build my online presence. I am and will certainly be spending more time on the Internet building my identity.

Topic 2: Having More than One Online Identity

The choice of having multiple online identities is really subjective to different people and both have its pros and cons. While some cyber crimes like identity theft are unavoidable, what I can do is to ensure all my digital footprints are clean. After all everyone is made up of many different sides, as long as I stay true to myself, all the pieces will add up to be an authentic me.

Topic 3: Developing an Authentic Online Professional Profile

This topic really emphasised that I NEED to start building one! I keep talking about belonging to the digital generation but I have yet to create a proper digital profile for myself. I do not want to lose out to my competitors in the hiring process, especially when my area of study is on digital marketing. Maintaining a professional online profile takes a lot of consistency and hard work so I will definitely not rush into it but slowly build a strong and credible one instead.

Topic 4: Ethical Issues related to the use of Social Media

Controversies like the Justine Sacco saga reminds me that as a Marketer, I must not commit unethical behaviour even in times of desperation. These behaviours mislead consumers and take advantage of their trust. As web users, we have the responsibility to practice proper social media and good online etiquettes.

Topic 5: Content Producers – Making content freely available online.

As a receiver of free content I definitely agree and hope for many content to stay free. However, as a content producer, I believe it is situational and dependent on what my goals are. Do I want to attract more traffic to my work? Or is my content the source of my livelihood? Ultimately, everyone has to respect the creators and credit them whenever their content is used.

To end of, here is a video of my reflection and my plans for the future! (Tour around Singapore with me too!)


My social media links:

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Word Count: 497 Words


|Topic 5| Reflection #MANG2049

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While the focus of my post was on a business aspect, many of my peers focused on open access on information and research based content. The infographic below is a brief summary of what I have learnt from them.


Information from Hazel, Xin Lin, Yong You, Zoey, Maureen and Issac, Infographic created by me using Piktochart.

Wanni deduced and I agree that the question behind the accessibility of your content should be ‘what do you want from it’.


Image by Wanni

I was also triggered to look at this from the point of view for when paywalls ARE implemented, since 90% of online content could be held behind a paywall in the near future(Lepitak, 2013). What would the effects be on content writers when agencies like newspaper publishers start to charge their readers? Even though the writers may be paid by the agency, the loss in readership may leave negative impacts on them.

The possible implementation of paywalls also got my peers like Lelia and I worried for OUR access to online contents. Upon further research, I found that apart from a one-size-fits-all paywall, another approach would be a membership-based paywall that offers exclusive content to readers who are willing to pay. I found that this was a good compromise and alternative that benefits both the readers and the content producers.

As an avid Internet user, I find myself always questioning why do people offer their content free online. This topic gave me a better understanding of the rationale behind it. As a receiver of open access, I am extremely thankful for it for allowing me to produce my academic reports or even produce this very blog entry. Having said that, I personally am willing to pay for certain digital content like newspapers because I know it is extremely hard to come up with quality content. Kudos to all the content producers who allow freely accessible content to students like us!

Word Count: 300 words (without citations)


Blogs I have Commented on:




Stephen Lepitak, 2013, 90% of online content to be held behind paywalls in three years media company survey suggests, http://www.thedrum.com/news/2013/04/12/90-online-content-be-held-behind-paywalls-three-years-media-company-survey-suggests

|Topic 4| Reflection #MANG2049


I am glad we finally got a topic that allows us to explore and concentrate on different issues from each other!

I feel that with regards to privacy, misuse of personal data as raised by Zaidhan’s post and YongYou in his video as well as identify thefts are the most prevalent and harmful issues with regards to social media ethics. Dayna raised the problem of identity theft in a Human Resource(HR) recruitment perspective. I did not think of this and it really roused my interest because it is simply misguided for someone to be judged by a profile that does not even belong to them, especially when it may cost them a job.

Lee Gin’s post introduced me to the concept of A/B testing on Facebook which I personally found was interesting, but not as unethical as it may seem. Indeed, it may seem unethical to be subjects of experiments without our consent, but are we not facing this manipulation with the bombardment of advertising and marketing efforts everyday?

Jeremiah shared the same thoughts with me on the use of fake reviews and astroturfing by businesses. These practices mislead consumers and take advantage of consumers’ trust and are definitely unethical. Zoey and Charissa also provided examples of how bloggers, who have huge followings, treads on this issue too.

While many of us were focused on the unethical issues regarding the business use of social media, Elvina raised the issues on how the education scene may be affected as well. With the extensive use of social media in education today, the line of distinction between the personal and academic lives of students is often blurred. However I feel that teachers are the ones who have to suffer more from the unethical use of social media, as seen in the case of Yik Yak that went viral among colleges.

While social media is an extremely useful tool as we have discussed over the past topics, it does bring about plenty of ethical issues with it. There may be laws created to help protect certain groups of people from these poor ethics, but the truth is majority of the time we can only learn to deal with it. Ultimately, web users are the ones responsible for our own actions so it is up to all of us to practice proper social media and online etiquettes in order to maintain good ethics.

Word Count: 398 Words


Blogs I have Commented on:


Lee Gin


|Topic 3| Reflection #MANG2049

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It is time I stop giving myself excuses and start working on shaping up my own online professional profile. My readings on articles and my classmates’ blogs have simply emphasized the importance of it.

Xin Lin gave a very comprehensive and interesting framework on how to create an online professional profile that I thought was extremely useful for self-branding. It did concern me if a single person is capable of doing so much, but I really liked how she gave clear steps that targeted every corner of building an online portfolio, something that I was lacking in as the suggestions I gave were more general.

Hui Juan raised a point about being authentic and how it is mutual that both you and your employer are looking for credibility in your self-portrayal. She reminded me that it is important not to over embellish your qualities in order to suit the company for it will not work out for both parties in the long run.

Also, Dawn and Julaina(video) talked about how your online profile is not just a representation of you, but of the company you work for. Most of my insights ended with getting hired, but they reminded me that your hard work in managing your online profile does not stop there. It is a consistent and continuous process.

Last but not least, Wan Sia brought up that the way in which you display your biography is extremely important as recruiters often suffer from information fatigue. To stand out from millions of others out there, you have to make use of creative ways to capture their attention and express your qualities in the quickest way possible.

I really did learn a lot of valuable tips through this topic!! Time for me to put them to good use 🙂

Word Count: 298 Words

Blogs I have commented on:


Xin Lin

|Topic 2| Reflection #MANG2049

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So I noticed that my classmates and I have taken rather different approaches for this question, some that I had missed exploring. While my focus was on how having multiple online identities may influence your professional and personal lives, others like Xin Hui, Adelene and Wan Sia brought up issues of cyber bullying, cyber crimes and identity theft as a result of having multiple online identities. I went to research further on the presence of cyber bullying in Singapore and was surprised to learn that Singapore has the second highest rate of cyber bullying among youths (Family & Life, 2014). This is definitely an area of concern.

One of the blog posts I especially liked was Hui Juan’s post. She had very smooth flow, great use of italics and paragraphing and most importantly, an extremely clear expression of her stance. She had me mentally nodding along to everything she said! It got me thinking how having multiple online identities is perfectly normal because we already possess different identities among different people in real life, what more on the web where we are able to clearly separate our interests.

Julaina’s post reminded me not to be too focused on distinguishing identities between professional and personal lives. Her comparison between a Youtuber and herself on how one has a need for a single, coherent identity and the other, multiple identities, explained how the needs and benefits of a single or multiple identities differ among internet users. Renee, who brought up how people may create new identities in order to seek advice or discussion on issues that are considered a taboo, further encourages the idea of situational benefits.

I must definitely learn to have a more open mind and look at real-world examples instead of being fully dependent on theoretical ideas to broaden my perspective!

Word Count: 300


Blogs I have commented on:

Hui Juan



Family & Life, March 2014, Singapore is the Second Highest Nation of Cyberbullies, http://familyandlife.sg/Nurture/2014/03/Singapore_Second_Highest_Nation_Cyberbullies

|Topic 1| Reflection #MANG2049

Topic 1 Reflection.jpgSomething is wrong if I am still unable to explain the concept behind Digital “visitors” and “residents” after reading all the articles and blog posts on it. Lucky for me, everyone did a real good job explaining and giving their insights, I hope my post was able to do the same for them!

The gist of this topic is that it is about time we migrated from Prensky’s “Digital Immigrants” and “Digital Natives” framework to White’s ‘Visitors and Residents’ Model, as mentioned by Klarissa. Like myself, many of my peers (80% of the posts I have read!) are unable to decide if they are a “visitor” or a “resident”. They did however give very interesting examples for each of them. Jia Jiun brought up a point about us being dependent on the internet to help us remember our passwords and usernames. It made me realise that we are dependent on the Internet in many subtle ways that we may not even realise. Perhaps all of us may really be a digital “resident” in many ways than the other.

I really like this module, it has such a different way of educating us!!! I feel like this is ten times more productive and effective than most modules I have taken in my education life hahah but I think the best part is how it allows us to express ourselves differently, and it gave me the opportunity to see how great my peers are as writers. Some things I definitely learnt while reading and wish to apply to my future posts are how my peers made their content more interesting. The simple use of a poll by Maureen made her content more interactive, and the use of bolding by Norman helped me focus on points he was trying to put across which I might otherwise have just skimmed past. Many also used the help of videos and images to enhance the readability of their posts.

Just the first post and I am already having fun! Looking forward to creating more content for this module~

(342 Words)

Blogs I have commented on: