|Topic 5| Reflection #MANG2049

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While the focus of my post was on a business aspect, many of my peers focused on open access on information and research based content. The infographic below is a brief summary of what I have learnt from them.

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Information from Hazel, Xin Lin, Yong You, Zoey, Maureen and Issac, Infographic created by me using Piktochart.

Wanni deduced and I agree that the question behind the accessibility of your content should be ‘what do you want from it’.

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Image by Wanni

I was also triggered to look at this from the point of view for when paywalls ARE implemented, since 90% of online content could be held behind a paywall in the near future(Lepitak, 2013). What would the effects be on content writers when agencies like newspaper publishers start to charge their readers? Even though the writers may be paid by the agency, the loss in readership may leave negative impacts on them.

The possible implementation of paywalls also got my peers like Lelia and I worried for OUR access to online contents. Upon further research, I found that apart from a one-size-fits-all paywall, another approach would be a membership-based paywall that offers exclusive content to readers who are willing to pay. I found that this was a good compromise and alternative that benefits both the readers and the content producers.

As an avid Internet user, I find myself always questioning why do people offer their content free online. This topic gave me a better understanding of the rationale behind it. As a receiver of open access, I am extremely thankful for it for allowing me to produce my academic reports or even produce this very blog entry. Having said that, I personally am willing to pay for certain digital content like newspapers because I know it is extremely hard to come up with quality content. Kudos to all the content producers who allow freely accessible content to students like us!

Word Count: 300 words (without citations)

 

Blogs I have Commented on:

Lelia 

Wanni

Reference:

Stephen Lepitak, 2013, 90% of online content to be held behind paywalls in three years media company survey suggests, http://www.thedrum.com/news/2013/04/12/90-online-content-be-held-behind-paywalls-three-years-media-company-survey-suggests

|Topic 5| Take, Take, Take it All, Take All that I have #MANG2049

Who are content producers?

CONTENT PRODUCERS.jpeg
Created by me using Piktochart

The advantages and disadvantages of providing free content for academic and research purposes as well as social and business purposes are vastly different.

Curiously, my research has led me to the understanding that academic writers do not usually get paid for their writing and might actually need to pay to publish them(Michaela Panter). Why do people still write academic articles if the publishers are often the ones who are paid? The writing is often a part of their academic duties to advance the field. These writers usually have a grant or salary that funded the research and will work for honour as well(James Fallows, 2011). Hence, I feel that there is limited exploration in this aspect and would like to focus my discussion on content producers who make their materials freely available for their business.

But first, I would like to bring your attention to contents like photos, creative works and music found online. Chances are, many of these content are copyrighted and are NOT freely available but may instead require payments or the owners’ permissions. For example, the video below explains if you can use the image you found on Google.

 This topic should be discussed in another post!

In the table below, I will compare the benefits and drawbacks for content producers providing freely available content for business purposes.

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Created by Me through Piktochart, Using information from Quick Sprout and Copy Blogger

As seen in the table shown above, providing free content as content marketers is extremely advantageous for the business. The video below shows some examples of effective content produced by various companies for their content marketing.

Also, as I am typing away on this blog, I am also a content producer that is offering my work freely online. However, the content I am creating (if done right) helps build up my online portfolio, something extremely important as discussed previously in my post here and it is definitely an advantage for me. There are many blogs out there like Playstation and BBC’s The Editors’ Blog that value-adds to the companies by anchoring their culture and displaying the professionalism and knowledge of the respective companies.

Looking at it from a business aspect, the advantages for a content producer who makes their materials freely available online definitely outweighs the disadvantages. Be it for a company or for ones personal professional portfolio, the focus should not be on monetising your creations, but on the long term benefits it will bring instead.

Word Count: 399 Words (Excluding citations)

 

References:

Michaela Panter, Understanding Submission and Publication Fees, http://www.aje.com/en/arc/understanding-submission-and-publication-fees/, [Accessed on 15 November 2016]

James Fallows, 22 Feburary 2011, Read this Academic Journal Article, but Prepare to Pay, http://www.theatlantic.com/national/archive/2011/02/read-this-academic-journal-article-but-prepare-to-pay/71536/ , [Accessed on 15 November 2016]

Chris Garrett, 16 July 2015, How to Decide Which Content to Sell and What to Give Away for Free, http://www.copyblogger.com/sell-or-give/, [Accessed on 15 November 2016]

Neil Patel, 14 April 2014, 15 Types of Content That Will Drive You More Traffic, https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/, [Accessed on 15 November 2016]