Who are content producers?
The advantages and disadvantages of providing free content for academic and research purposes as well as social and business purposes are vastly different.
Curiously, my research has led me to the understanding that academic writers do not usually get paid for their writing and might actually need to pay to publish them(Michaela Panter). Why do people still write academic articles if the publishers are often the ones who are paid? The writing is often a part of their academic duties to advance the field. These writers usually have a grant or salary that funded the research and will work for honour as well(James Fallows, 2011). Hence, I feel that there is limited exploration in this aspect and would like to focus my discussion on content producers who make their materials freely available for their business.
But first, I would like to bring your attention to contents like photos, creative works and music found online. Chances are, many of these content are copyrighted and are NOT freely available but may instead require payments or the owners’ permissions. For example, the video below explains if you can use the image you found on Google.
In the table below, I will compare the benefits and drawbacks for content producers providing freely available content for business purposes.
As seen in the table shown above, providing free content as content marketers is extremely advantageous for the business. The video below shows some examples of effective content produced by various companies for their content marketing.
Also, as I am typing away on this blog, I am also a content producer that is offering my work freely online. However, the content I am creating (if done right) helps build up my online portfolio, something extremely important as discussed previously in my post here and it is definitely an advantage for me. There are many blogs out there like Playstation and BBC’s The Editors’ Blog that value-adds to the companies by anchoring their culture and displaying the professionalism and knowledge of the respective companies.
Looking at it from a business aspect, the advantages for a content producer who makes their materials freely available online definitely outweighs the disadvantages. Be it for a company or for ones personal professional portfolio, the focus should not be on monetising your creations, but on the long term benefits it will bring instead.
Word Count: 399 Words (Excluding citations)
Michaela Panter, Understanding Submission and Publication Fees, http://www.aje.com/en/arc/understanding-submission-and-publication-fees/, [Accessed on 15 November 2016]
James Fallows, 22 Feburary 2011, Read this Academic Journal Article, but Prepare to Pay, http://www.theatlantic.com/national/archive/2011/02/read-this-academic-journal-article-but-prepare-to-pay/71536/ , [Accessed on 15 November 2016]
Chris Garrett, 16 July 2015, How to Decide Which Content to Sell and What to Give Away for Free, http://www.copyblogger.com/sell-or-give/, [Accessed on 15 November 2016]
Neil Patel, 14 April 2014, 15 Types of Content That Will Drive You More Traffic, https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/, [Accessed on 15 November 2016]