Here comes the time the Millennials enter the workforce, bringing along with us the culture of digitalisation. The rigid structure of talent management (recruiting, training, managing, retaining and evaluating) is slowly evolving to a dynamic environment that involves greater interaction and creativity (Dan Tapscott, 2014). As mentioned in Topic 2, employers are increasingly utilising social media in the hiring process. Furthermore, a survey in 2014 revealed that 73% of companies plan to increase their investment in social recruiting.
The infographic reveals the social media channels that recruiters use for recruiting. (Jobvite, 2014)
Though necessary, an authentic digital professional profile is not something that many are equipped to manage. For example. 70% of Singapore’s labor force and students now have LinkedIn accounts(Catherine Shu, 2013) and it is a platform that is widely used for recruitment in Singapore( Jeff Rajeck, 2016). However, Singaporean blogger Jeraldine raised that many youths are not using their LinkedIn accounts to full potential as many are created simply because their school required them to. In the infographic below, I have highlighted why LinkedIn is not working out for many Singaporeans and how we can tackle that.
(Information from here)
You have got half of your work done securing a good LinkedIn profile. I say so because your LinkedIn profile is what people should be linked back to even as they access the other aspects of your digital profile like your Facebook, Twitter or blog. This too helps to rank your profile highly in Google for your name.
Talking about blogging, it is a great way to develop your online profile. Starting this academic blog has opened my eyes to how it can connect people and reveal the blogger’s qualities. I am able to identify which peers have a flair in writing, graphic design, or simply how they carry themselves professionally. This is a great way for employers to identify someone that shares similar values.
Of course, any talk about developing your digital profile will be useless if you have a muddy digital footprint. A part of developing a good digital portfolio is to clean up any unwanted information that is potentially damaging to your reputation. What you can do is to research yourself online, access your digital reputation, fix whatever is necessary, and practice mindfulness in your online activities. (Norton Team, 2015)
Below is a summary of what you can do to create a great digital professional profile.
Are you ready to be searched now?
Word Count: 405 Words
Catherine Shu, 29 April 2013, Linkedin reaches 1m users in Singapore, or 20% of the country’s population, https://techcrunch.com/2013/04/29/linkedin-reaches-1m-users-in-singapore-or-20-of-the-countrys-population/, [Accessed on 9 November 2016]
Dan Tapscott, 30 October 2014, Five ways talent managament must change, https://www.weforum.org/agenda/2014/10/don-tapscott-talent-management-millennials/ [Accessed on 9 November 2016]
Jobvite, August 2014, 2014 Social Recruiting Survey, https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf, [Accessed on 9 November 2014]
Jeff Rajeck, 4 May 2016, How to use Social Media for Recruitment, http://www.cipd.asia/people-management-magazine/hr-news-opinion/social-media-recruitment, [Accessed on 9 November 2014]
Jeraldine Phneah, 12 May 2016, Why is LinkedIn so Important for Young Adults in Singapore, http://www.jeraldinephneah.com/linkedin-important-young-adults-singapore/, [Accessed on 9 November 2014]
Linda Le, 5 November 2013, 3 Biggest Reasons why LinkedIn is not Working out for you in Singapore, http://sbr.com.sg/media-marketing/commentary/3-biggest-reasons-why-linkedin-not-working-you-in-singapore, [Accessed on 9 November 2014]
Norton Team, 26 August 2015, How to create a great digital profile, https://uk.norton.com/norton-blog/2015/08/how_to_create_a_grea.html, [Accessed on 9 November 2014]
Christina DesMarais, 1 March 2012, 12 Ways to make your online profile work for you, http://www.pcworld.com/article/250858/12_ways_to_make_your_online_profile_work_for_you.html, [Accessed on 9 November 2014]